Monday, December 27, 2010

U.S. Online Yellow Pages Market 2009-2012

U.S. Online Yellow Pages Market 2009-2012 

In its fourth edition, U.S. Online Yellow Pages Market 2009-2012 reports on the state of the online yellow pages industry in 2009 and projects through 2012. But even more important than providing a clear understanding of the current market condition, this report offers exclusive perspective on how yellow pages publishers need to position themselves for future growth in the dynamic online medium.

Use U.S. Online Yellow Pages Market 2009-2012 to:
  • Gain access to Simba’s exclusive data on current online yellow pages market size and structure
  • Understand the structure of partnerships between yellow pages publishers and search engine giants, such as Google and Yahoo!
  • Benchmark your own online initiatives against those of your competitors
  • Target realistic online yellow pages revenue growth for your company
  • Identify potential partnership opportunities And more!
The report includes growth rates, forecast, and information on companies, revenues and key executives.
Table of Contents
Chapter 1: Size of the Online Yellow Pages Market
Introduction
Yellow Pages Market Overview
Usage Numbers Decline Slightly
Table 1.1: Statistical Summary of the Yellow Pages Industry, 2004-2009
Table 1.2: Yellow Pages Revenue Growth by Publisher Category, 1996-2012P
Table 1.3: Print, Internet Share of Yellow Pages Market, 2008-2012P
Table 1.4: Revenue Growth in All U.S. Advertising Media, 2007-2010P
Table 1.5: Yellow Pages Share of U.S. Advertising, 2000-2010P
Table 1.6: Online YP & YP Local Search Compared to Internet and All Advertising, 2007-2010P 9
Table 1.7: Publishers’ Percentage of Online Revenue, 2008-2010P
Table 1.8: Largest Publishers Percentage of Online Revenue, 2008-2010P
Table 1.9: Yellow Page References, 2006-2014P
Table 1.10: Yellow Pages References, Top 20 Headings, 2009

Chapter 2: Online Yellow Pages Market Dynamics
Types of Online Yellow Pages
Top Print Publishers in the Online Yellow Pages Arena
Ambassador Media Group
AT&T Advertising Solutions
Dex One (formerly R.H. Donnelley)
Ogden Directories
SuperMedia (formerly Idearc Media)
User-Friendly Media (formerly User-Friendly Phone Book)
Valley Yellow Pages
Yellowbook
Ziplocal (formerly Phone Directories Co.)
Search Engine Local and Yellow Pages Providers
IAC
Google
infoGroup
Local.com
LookSmart
Yahoo!
Table 2.1: Estimated Internet Yellow Pages Traffic for Select Publishers, 2007-2009
Table 2.2: Sources of Incumbent Online Directory Listings 2009
Table 2.3: Internet Sites and Internet Yellow Pages Publishers That Power Them, 2009
Table 2.4: Key Internet Alliances in Yellow Pages Industry 2009

Chapter 3: Forecast & Conclusions
Internet Market Forecast
Print Publishers Online Growth
Users and Content
Table 3.1: Internet Yellow Pages Advertising Revenue, 2007-2010
Table 3.2: Internet YP Revenue Compared to Total YP Revenue, 2008-2012P

Chapter 4: Profiles of Leading Print & Internet YP Providers
Ambassador Media Group
AT&T Communications
Dex One (formerly R.H. Donnelley)
Ogden Directories
SuperMedia (formerly Idearc Media)
User-Friendly Media (formerly User-Friendly Phone Book)
Valley Yellow Pages
Yell Group
Ziplocal (formerly Phone Directories Co.)

Chapter 5: Profiles of Leading Search Engines and Suppliers
IAC
Google
CCMP Capital Advisors
Local.com
LookSmart
Yahoo!
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