Global Biometric Market: Outlook 2010-2014
By 2012, within three years of its launch, 3G services in India are projected to reach 50 million subscribers. After the recently-concluded 3G spectrum auction, key telecom operators in the country including Bharti Airtel, Reliance Communications, Idea Cellular, Tata Teleservices and Vodafone Essar are preparing to usher in the ‘next gen’ communication, content and entertainment experience for telecom subscribers. Taking a lead, soon after acquiring the license, Reliance Communications has already announced the roll out of its 3G services, MobileNet Plan- providing unlimited Internet access, multimedia content download, instant messaging, chat services, and access to social networking sites and email- to pre- and post-paid subscribers at an affordable Rs 99 per month. This is an early indicator of how the 3G technology is set to alter, surely and rapidly, the market dynamics in telecom and beyond.
In the recent years, telecom operators in India have faced the challenge of driving profitable growth. Declining ARPUs and MPU on voice services have brought call charges to as low as half a paisa per second, or even lower for certain operators, putting a question mark on the sustainability of a voice-dependent business model. Amidst this scenario, VAS is emerging as the long-term savior for telecom players. 3G, with its technological advancements, will significantly enhance the telecom operators’ data carrying capacity, allowing them to roll out speedier data-intensive and unobstructed multimedia streaming services.
This report summarizes the technological aspects of 3G in the Indian context and briefly looks into the infrastructure requirements to roll out these services. The subsequent section in the report analyzes the 3G ecosystem and outlines recent initiatives and those in the pipeline undertaken by telecom operators to launch 3G services. The report concludes with a high-level qualitative assessment of 3G’s impact on the profitability of Indian telecom sector.
Key findings in the report include:
- The 3G spectrum bid amount garnered from telecom operators in the country totaled INR 700 billion, almost twice the government estimates. Expectedly, the telecom industry is now collectively gearing up to roll out a range of 3G-enabled services and recover the huge ‘sunk’ investment made in spectrum acquisition, and in creating the requisite infrastructure which is currently underway and has emerged as an independent and unique business model
- For retail and corporate wireless subscribers, 3G technology promises unmatched download and user experience including multimedia content, videoconferencing, fast movie and music downloads, etc. The technology will also give a boost to telecom services in rural areas- where the teledensity is still only 20per cent- by enabling highly functional on-the-move content and data consumption by masses at easily affordable rates
- Driven by the supply- and demand- side thrust, by 2013, India is projected to require an additional 100,000-150,000 telecom towers to meet the needs of a rapidly-growing 3G mobile subscriber base, projected to touch 90 million by then.
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