What Consumers Want: Mortgages and Personal Loans in Australia 2010
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This slide deck provides direct answers to the important questions regarding consumer behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services.
The brief highlights the key findings of Datamonitor’s FS Consumer Insight survey for the mortgages and personal lending markets in Australia
Answers to key questions are provided such as product penetration, channel of choice, reasons for product & provider choice and important attributes
The slide deck also presents data across income and age groups to strengthen and deepen insight; ensuring analysis is relevant to every sectorTrustworthiness is by far the most important attribute for a mortgage provider. 69.4% of Australian consumers and 68.7% of consumers globally agreed that trustworthiness was an important attribute that they look for in a mortgage provider.
What Consumers Want: Mortgages and Personal Loans in Australia 2010
In Australia, the second most used channel for taking out a personal loan is online. 30% take out a loan through this channel, compared with 18% of consumers globally.
The most common function of a loan in Australia is for buying a car, with 46% of consumers taking out a loan for this reason.
This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers
Uncover white space opportunities across geographies, product sectors, channels and technologies
Better understand the “size of the prize” dictated by consumer choice and verify or challenge internal assumptions via an independent source
