Analysing the steps towards mass market ADAS
This report analyses the projected growth in sales of ADAS based on technology, cost and availability. Possible marketing strategies are evaluated along with potential legislative changes that may involve mandatory fitment in the future.1. Executive summary
1.1 Introduction to the ITS & ADAS research stream
1.2 Introduction to this report
1.3 Summary of conclusions
1.4 Market segmentation
2. Forward-facing ADAS
2.1 Introduction
2.2 Adaptive Cruise Control (ACC)
2.3 Collision Warning and Avoidance (CWA)
2.4 Intelligent Speed Adaption (ISA)
2.5 Night Vision (NV)
2.6 Pedestrian Detection (PD)
2.7 Future outlook
3. Lateral and driver-centric systems
3.1 Introduction
3.2 Lane Departure Warning (LDW)
3.3 Blind Spot Monitoring (BSM)
3.4 Driver Monitoring (DM)
3.5 Traffic Sign Recognition (TSR)
3.6 Future outlook
4. Critical market factors
4.1 Introduction
4.2 The impact of cost and availability on fitment rates
4.3 Customer demand and getting the right message out
4.3.1. The government’s role in increasing awareness
4.3.2. The insurance industry’s role in incentivising adoption
4.3.3. The automotive industry’s role in marketing the benefits of ADAS
4.4 Legislative outlook
List of figures
Figure 1. Typical ADAS sensor ranges
Figure 2. Summary of ADAS trends in Europe
Figure 3. Vehicle market segment descriptions
Figure 4. Forward-facing ADAS descriptions
Figure 5. ACC sales forecast for EU (2009 – 2014)
Figure 6. CWA sales forecast for EU (2009 – 2014)
Figure 7. ISA sales forecast for EU (2009 – 2014)
Figure 8. NV sales forecast for EU (2009 – 2014)
Figure 9. PD sales forecast for EU (2009 – 2014)
Figure 10. Lateral and driver-centric ADAS descriptions
Figure 11. LDW sales forecast for EU (2009 – 2014)
Figure 12. BSM sales forecast for EU (2009 – 2014)
Figure 13. DM sales forecast for EU (2009 – 2014)
Figure 14. TSR sales forecast for EU (2009 – 2014)
Figure 15. Change in Average Selling Price (ASP) for ADAS applications in EU
Figure 16. Growth in availability of ADAS applications in EU
Figure 17. Example of government roles in changing consumer behaviours
Figure 18. Blind spot concerns have been identified in Europe
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