Tuesday, December 28, 2010

E-Textbooks in Higher Education

E-Textbooks in Higher Education

E-Textbooks in Higher Education 2010-2011 is a new report from Simba Information that examines the lessons learned from the various implementations of e-textbooks on college campuses in the 2009-2010 academic year and the portend for the coming years.

For this report, Simba tapped reactions and experiences on college campuses, as well as insights of vendors, publishers and industry observers.

Topics in this report include:
  • Proliferation of e-readers and applications for electronic devices,
  • Current penetration of e-textbooks on college campuses and growth projections,
  • Popular types of instructional materials in e-textbook formats,
  • How e-textbooks are impacting traditional marketing and sales channels,
  • Impact of open-source textbooks on traditional publishing of e-textbooks.

E-textbooks burst on the scene in the 2009-2010 academic year with renewed vigor. While there may be a learning curve in the acceptance of e-textbooks, their overall impact is expected to be extensive.

Thus, E-Textbooks in Hig-201her Education 20101 is a critical tool for publishers, marketers and business developers in understanding market needs, trends and challenges.
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