Consumer Insight – Mortgages in Australia
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Introduction
In 2010 Datamonitor will release two mortgage reports, splitting the content between consumer insight and market analysis. This report focuses on consumer insight issues, including consumer outlook, mortgagor satisfaction and lender brand image. Later in the year, a market report will focus on market shares, product analysis and forecasts.
Scope
- Provides data on consumer outlook and mortgage intentions.
- Draws upon a large Datamonitor consumer survey to gain insights into the current mindset of the Australian mortgagor.
- Provides an overview of changes in mortgage satisfaction and brand image.
- Analyzes different segments of mortgage demand.
Consumer Insight – Mortgages in Australia
Highlights
The future direction of Australian property prices is currently hotly contested, with some economists predicting a crash and others forecasting steadily rising prices over the next year, with a major reason for these divergent opinions being the presence of two strong opposing forces of affordability and undersupply.
There are several product innovations that promise to help mortgage affordability in the face of rising property prices. These include shared equity mortgages (SEMs), mortgages with longer loan terms, and shared mortgages.
Most economic observers and industry participants have relatively low forecasts of first time buyer and investor activity over the next 12 months. However, there are indications that the market may be underestimating demand from these two segments
Reasons to Purchase
- Plan your future strategy with confidence using Datamonitor’s in-depth consumer survey data.
- Understand the outlook and attitudes of your potential customers in the mortgage market.
- Track and benchmark brand image and satisfaction ratings.
