Consumer Targeting in Life and Pensions 2010
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Introduction
There has been a multitude of changes affecting the UK life and pensions industry in the last 12 months. The UK life and pensions providers have realized the necessity to adapt to the new consumer environment.
Scope
- Examines the current shape of the life and pensions industry and explores factors that are currently limiting new business
- Highlights key findings from Datamonitor’s FS Consumer Insight Survey for the life and pensions markets in the UK
- Provides strategies to help life and pension companies find innovative methods of customer retention and acquisition
Consumer Targeting in Life and Pensions 2010
Highlights
Alongside the visible impact of the recession, the L&P industry and its consumers continue to face longer-term issues associated with prevailing demographic trends, socio-cultural developments and the wider economy. Consumers have a shortfall in savings and protection with some facing an uncertain prospect towards a comfortable retirement.
The potential for government policies to induce people to consider investment, retirement and protection plans is also in question and the life and pensions industry has continued to lose its relationship with consumers. Providers can seize the opportunity to target new customers and retain their existing customers efficiently to win new business.
Reasons to Purchase
- Identify key consumer segments to target for life, pensions and protection products
- Access analysis documenting the trends behind consumers’ attitudes and behaviors
- Provides action points to aid strategic decision making based on the insights analyzed
