Wednesday, February 2, 2011

Product Insights: Haircare in Brazil


Product Insights: Haircare in Brazil

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Introduction
This report forms a part of the Datamonitor’s newly introduced product series titled “Product Insights”. It aims to provide analysis to clients on the new product launches across various categories.

Product Insights: Haircare in Brazil

Scope
  • Examines new product launches in the Brazilian haircare market, segmented by key categories
  • Contextualizes Brazil in the new product launches globally
  • Identifies the key players in the market, leading the new product launches
  • Provides an analysis on the new product launches by leading claims, packaging and price points
Highlights
The Brazilian consumers appear to have faced the economic turmoil in much more positive sentiment than their global peers however they turned more value conscious while buying their choice of products. As a result, manufacturers came up with offerings providing more value for money in terms of customization for hair types, age as well as gender.
In order to distinguish themselves in the competitive landscape, companies have begun to target specific consumer segments such as men, teenagers as well as kids with most new launches carrying these claims. The price conscious consumers were also catered to by offering refill packaging.
Although the Brazilian haircare market is dominated by global companies in terms of market share, domestic players seem to have dominated the new product launches in 2009.
Reasons to Purchase
  • Assess product innovation trends in your market
  • Learn from successful new product launches

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