Friday, December 16, 2011

Global Siding Market is forecast to grow 4.8 percent per year through 2015

World demand to rise 4.8% annually through 2015
The global siding market is forecast to grow 4.8 percent per year through 2015 to over five billion square meters, with demand in residential and nonresidential applications growing at similar paces. Heightened residential demand will be measured against a low 2010 base in many industrialized countries, which are expected to rebound somewhat from the losses of the 2005-2010 period. Residential demand for siding will remain strong in developing countries as personal income levels rise and construction practices improve, increasing the number of buildings using siding. Nonresidential demand for siding will grow most rapidly in the developing

Asia/Pacific and Africa/Mideast regions, where real GDP is expected to rise at rates above the global average, fueling building construction spending.

Global Siding Market

North America, Asia/Pacific regions to post strong gains
North America is projected to be by far the most rapidly growing regional siding market during the 2010-2015 period. Demand will rise the fastest in the United States as the US housing sector recovers somewhat from its collapse in the previous period, but US siding sales in 2015 will remain well below the level reached in 2005. Led by China and India, and assisted by recoveries in the Japanese, South Korean, and Australian markets, the Asia/Pacific region is expected

to post strong gains. Growth in the other developing regions will be spurred by ongoing industrial and commercial development and rising personal income levels, which will make siding  roducts more affordable for residential construction. In Eastern Europe, growth will be restrained by a declining population and decreasing demand for new housing. Sales in Western Europe will also not return to the levels achieved in 2005. Masonry and concrete products will account for nearly three-quarters of sales through 2015. Global demand for these products is expected to grow  lmost five percent per year, fueled by recoveries in the housing sectors of the United States and Western Europe. Brick and tile products will enjoy above-average sales growth in China, India and the Africa/Mideast region. Between 2010 and 2015, demand for fiber cement siding will grow most rapidly, taking market share from competitive products. Japan will continue to be the leading national market for fiber cement siding, but gains will also be boosted by strong growth in China and India. Sales of vinyl siding are expected to increase rapidly because of higher levels of US demand, but vinyl siding will remain a niche product outside North America, accounting for only a small portion of demand.

Study coverage
Details on these and other findings are presented in the new Freedonia industry study, World Siding (Cladding), priced at $6100. It presents historical demand data for the years 2000, 2005 and 2010, as well as forecasts for 2015 and 2020 by cement type, market, world region and for 20 countries. In addition, the study considers key market environment factors, assesses global industry structure, evaluates company market share data and profiles 42 industry players worldwide.

This study can help you:
  • Determine your market & sales potential
  • Learn more about industry competitors
  • Assess new products & technologies
  • Identify firms to merge with or acquire
  • Complement your research & planning
  • Gather data for presentations
  • Confirm your own internal data
  • Make better business decisions
Profiles 42 global industry players such as HeidelbergCement, JS Group, James Hardie, Nichiha, Saint-Gobain and Wienerberger

Additional Information
This study analyzes the global market for exterior siding or cladding for residential and nonresidential buildings. The following types of products are covered: masonry and concrete (i.e., stone, brick, tile, stucco, exterior insulation and finish systems (EIFS), nonloadbearing concrete and fiber cement); metal (including aluminum and steel siding and metal panels); vinyl; wood (plywood, hardboard, other engineered wood and wood shingles) and other siding. Primary loadbearing walls (of brick, concrete block, poured concrete, stone, etc.) are excluded from the scope of this study, as is glass curtain wall. Secondary products such as soffits and trim are excluded as well.

Historical data for 2000, 2005 and 2010 and forecasts to 2015 and 2020 are provided for siding demand by product type and by market on a country-bycountry basis, measured in million square meters. The term “demand” actually refers to “apparent consumption” and is defined as production (also referred to as “output” or “supply”) from a nation’s indigenous siding manufacturing facilities plus imports minus exports. It is used interchangeably with the terms “market,” “sales” and “consumption.”
In addition, major global siding manufacturers are identified and profiled, and the key competitive variables are discussed. The entire report is framed within the world siding industry’s economic, technological and market environments, and therefore environmental variables affecting siding demand (especially building construction expenditures) are emphasized. World siding market share data by company presented in the “Industry Structure” section are estimated based on consultation with multiple sources. In addition, tabular details may not always add to totals due to rounding.

Data on global siding demand are derived from differing sources and developed from statistical relationships. As a result, variations are commonplace in this type of international reporting, and, consequently, data presented in this study are historically consistent but may differ from other
sources. Variances may occur because of definitional differences, undistributed exports, inventory accumulation and goods-in-transit.

Economic and demographic indicators presented in this study were obtained from The  Freedonia Group Consensus Forecasts dated August 2011. Gross Domestic Product (GDP) historical data are derived from the national income and products accounts from the  Organisation for Economic Co-Operation and Development (OECD) for its member countries, from the European Bank for Reconstruction and Development (EBRD) for its member countries, and from the International Monetary Fund for its member countries that are not part of the OECD or EBRD. GDP estimates for other nations are based on information from the World Bank and a variety of other sources, including the countries’ statistical bureaus. GDP forecasts are  developed from a consensus of public agencies and private firms.

All estimates of gross domestic product and components of GDP are done in terms of constant purchasing power parity in a benchmark year (2009) that is one year before the base year (2010) used in this study. Purchasing power parity GDP estimates for the benchmark year are obtained from the OECD, Eurostat, the World Bank, the International Monetary Fund, the US Central Intelligence Agency and selected other sources. These purchasing power parity GDP estimates for the benchmark year are based on gross domestic product data expressed in the individual countries’ local currency, which are then converted to US dollars by valuing each country’s output at US prices in the benchmark year.

This approach values the same physical output at a consistent price for all countries, thereby reducing the distorting influence of different price levels in the different countries. The alternative approach of using exchange rates to convert local currency GDP to US dollars would tend to overvalue the output of countries with high average price levels and undervalue the output of countries with low average price levels, because exchange rate conversions only partially

reflect the relative prices for goods and services that are domestically consumed and invested. Furthermore, factors other than relative prices, such as demand and supply in currency markets, interest rates and capital flows, affect exchange rates.

Once the GDP values for a country are estimated for the benchmark year, we then calculate inflation-adjusted GDP for all other years for that country based on historical and forecast growth rates of GDP expressed in inflationadjusted units of that country’s local currency. This approach ensures that the GDP series for any given country is an accurate index of changes in  inflationadjusted GDP for that country. However, it also implicitly assumes that the price  structures across countries do not change from those of the benchmark year. Therefore, caution should be used in comparing the relative GDP of countries in years other than the benchmark year. If the ratio of prices across two countries in a given year differs from the ratio of prices across those countries in the benchmark year, then the change in the relative sizes of those two economies as measured will not accurately reflect changes in output.

The benchmark year is chosen to be one year prior to the base year for the study for reasons of data availability. One benefit of this choice is that the ratio of prices across countries in the base year is usually similar to that in the benchmark year. Therefore, the ratio of real GDP between two countries in the base year of 2010 is generally a reasonably accurate representation of the relative sizes of their economies.
A wide variety of primary and secondary sources were used in the compilation of this report. These include government statistical agencies, trade associations such as the Metal Cladding and Roofing Manufacturers Association of the UK and Vinyl Siding Institute of the US, industry experts, financial sources, and siding company sources. Public sector data sources used include the US Bureau of the Census, United Nations, OECD, World Bank, IMF, European Union and various national government statistical publications. Primary information was gathered through consultations with officers and marketing personnel of participating companies. Secondary data and background information were obtained from various trade publications,
including Concrete Homes, Concrete Products, ENR, Home Energy Magazine, Masonry, Metal Construction News, Professional Builder, Stone World and Walls & Ceilings. Corporate annual reports, SEC Form 10-K filings, product literature and other company information were also used in framing the industry and market environments and as input for market size assessments.

Table Of Contents
General 4
World Economic Outlook 5
Recent Historical Trends 5
World Economic Outlook 7
World Demographic Overview 10
Population 11
Households 12
Personal Income Trends 14
World Building Construction Outlook 16
Relationship to Siding Demand 19
Residential 22
Nonresidential 23
Pricing Patterns 25
Technology Trends 28
Legal & Regulatory Environment 30
General 33
Demand by Region 34
Demand by Product 39
Masonry & Concrete 41
Brick & Tile 44
Stucco & EIFS 46
Concrete & Stone 49
Fiber Cement 51
Metal 54
Vinyl 57
Wood & Other 59
Wood 61
Other 62
Demand by Market 63
Residential Buildings 65
New Construction 66
Improvement & Repair 67
Nonresidential Buildings 67
New Construction 68
Improvement & Repair 69
Production & Foreign Trade 70
General 72
Siding Demand 74
United States 78
Canada 83
Mexico 87
General 92
Siding Demand 94
Germany 97
France 101
United Kingdom 105
Spain 109
Italy 113
Netherlands 118
Other Western Europe 122
General 126
Siding Demand 128
China 132
Japan 137
India 142
South Korea 147
Australia 151
Indonesia 156
Other Asia/Pacific 159
Central & South America 167
Brazil 173
Other Central & South America 177
Eastern Europe 184
Russia 189
Poland 194
Other Eastern Europe 197
Africa/Mideast 205
Turkey 210
Iran 213
Other Africa/Mideast 217
General 225
Industry Composition 227
Market Share 230
Product Development & Manufacturing 233
Marketing & Distribution 236
Cooperative Agreements 238
Mergers & Acquisitions 240
Company Profiles 242
Acme Brick, see Berkshire Hathaway
Alcoa Incorporated 243
Allied Building Products, see CRH
Alside, see Associated Materials
Asahi Tostem Exterior Building Materials, see JS Group
ASC Profiles, see BlueScope Steel
Associated Materials LLC 246
Bayer IMSA, see Verzatec
Berkshire Hathaway Incorporated 251
BlueScope Steel Limited 253
Boral Limited 260
Butler Manufacturing, see BlueScope Steel
CertainTeed, see Saint-Gobain
Crane Plastics Siding, see Georgia Gulf
CRH plc 264
CSR Limited 268
Dryvit Systems, see RPM International
Eternit, see Etex Group
Etex Group SA 271
Exterior Portfolio by Crane, see Georgia Gulf
Featherlite Building Products, see Berkshire Hathaway
Garco Building Systems, see NCI Building Systems
General Shale Brick, see Wienerberger Baustoffindustrie
Gentek Building Products, see Associated Materials
Georgia Gulf Corporation 275
Georgia-Pacific, see Koch Industries
Glen-Gery, see CRH
Grillo-Werke AG 278
Hanson, see HeidelbergCement
Hardie (James) Industries SE 280
HCI Steel Building Systems, see BlueScope Steel
HeidelbergCement AG 284
Heidelberger Kalksandstein, see HeidelbergCement
Ibstock Brick, see CRH
JS Group Corporation 288
Kaycan Limited 290
Kingspan Group plc 292
Knauf Gips KG 294
Koch Industries Incorporated 295
KP Building Products, see Kaycan
LIXIL, see JS Group
Louisiana-Pacific Corporation 297
Marazzi Group SpA 299
Mastic Home Exteriors, see Ply Gem Holdings
Materis Holding Luxembourg SA 300
Metal Building Components, see NCI Building Systems
Metalcorp Steel, see BlueScope Steel
Metl-Span, see BlueScope Steel
Mitsubishi Chemical Holdings Corporation 303
Napco, see Ply Gem Holdings
NCI Building Systems Incorporated 304
Nichiha Corporation 307
Oldcastle Architectural, see CRH
OOO Kraspan 309
Owens Corning Masonry Products, see Boral
Parex Group, see Materis Holding Luxembourg
Permasteelisa SpA 311
Ply Gem Holdings Incorporated 313
PT BlueScope Steel Indonesia, see BlueScope Steel
Resolite, see Verzatec
RHEINZINK, see Grillo-Werke
Royal Group, see Georgia Gulf
RPM International Incorporated 316
Saint-Gobain 319
Steelscape, see BlueScope Steel
Sto AG 323
Tata BlueScope Steel, see BlueScope Steel and Tata Steel
Tata Steel Limited 325
U-kon International GmbH 327
Varco Pruden Buildings, see BlueScope Steel
Variform, see Ply Gem Holdings
Verzatec SA de CV 328
Weyerhaeuser Company 329
Wienerberger Baustoffindustrie AG 331
Additional Companies in the Siding Industry 334

List Of Tables

Summary Table 3
1 World Gross Domestic Product by Region 10
2 World Population by Region 12
3 World Households by Region 14
4 World Per Capita GDP by Region 16
5 World Building Construction Expenditures by Region 18
6 World Residential Building Construction Expenditures
by Region 23
7 World Nonresidential Building Construction Expenditures
by Region 25
8 World Siding Pricing 27
1 World Siding Demand by Region 38
2 World Siding Demand by Product 40
3 World Masonry & Concrete Siding Demand by Product
& Region 43
4 World Brick & Tile Siding Demand by Region 46
5 World Stucco & EIFS Siding Demand by Region 48
6 World Concrete & Stone Siding Demand by Region 51
7 World Fiber Cement Siding Demand by Region 54
8 World Metal Siding Demand by Region 57
9 World Vinyl Siding Demand by Region 59
10 World Wood & Other Siding Demand by Product & Region 60
11 World Siding Demand by Market 64
1 North America — Market Environment for Siding 73
2 North America — Siding Demand 77
3 United States — Market Environment for Siding 80
4 United States — Siding Demand 83
5 Canada — Market Environment for Siding 85
6 Canada — Siding Demand 87
7 Mexico — Market Environment for Siding 89
8 Mexico — Siding Demand 91
1 Western Europe — Market Environment for Siding 93
2 Western Europe — Siding Demand 96
3 Germany — Market Environment for Siding 98
4 Germany — Siding Demand 100
5 France — Market Environment for Siding 102
6 France — Siding Demand 104
7 United Kingdom — Market Environment for Siding 106
8 United Kingdom — Siding Demand 108
9 Spain — Market Environment for Siding 110
10 Spain — Siding Demand 113
11 Italy — Market Environment for Siding 115
12 Italy — Siding Demand 117
13 Netherlands — Market Environment for Siding 119
14 Netherlands — Siding Demand 121
15 Other Western Europe — Market Environment for Siding 123
16 Other Western Europe — Siding Demand 125
1 Asia/Pacific — Market Environment for Siding 128
2 Asia/Pacific — Siding Demand 131
3 China — Market Environment for Siding 134
4 China — Siding Demand 137
5 Japan — Market Environment for Siding 139
6 Japan — Siding Demand 142
7 India — Market Environment for Siding 144
8 India — Siding Demand 146
9 South Korea — Market Environment for Siding 148
10 South Korea — Siding Demand 151
11 Australia — Market Environment for Siding 153
12 Australia — Siding Demand 155
13 Indonesia — Market Environment for Siding 157
14 Indonesia — Siding Demand 159
15 Other Asia/Pacific — Market Environment for Siding 161
16 Other Asia/Pacific — Siding Demand 163
1 Central & South America — Market Environment for Siding 169
2 Central & South America — Siding Demand 172
3 Brazil — Market Environment for Siding 174
4 Brazil — Siding Demand 176
5 Other Central & South America — Market Environment
for Siding 178
6 Other Central & South America — Siding Demand 181
7 Eastern Europe — Market Environment for Siding 185
8 Eastern Europe — Siding Demand 188
9 Russia — Market Environment for Siding 191
10 Russia — Siding Demand 193
11 Poland — Market Environment for Siding 195
12 Poland — Siding Demand 197
13 Other Eastern Europe — Market Environment for Siding 199
14 Other Eastern Europe — Siding Demand 202
15 Africa/Mideast — Market Environment for Siding 207
16 Africa/Mideast — Siding Demand 209
17 Turkey — Market Environment for Siding 211
18 Turkey — Siding Demand 213
19 Iran — Market Environment for Siding 215
20 Iran — Siding Demand 217
21 Other Africa/Mideast — Market Environment for Siding 219
22 Other Africa/Mideast — Siding Demand 221
1 Siding Sales for Selected Manufacturers, 2010 229
2 Selected Cooperative Agreements 239
3 Selected Acquisitions & Divestitures 241

List Of Charts
1 World Building Construction Expenditures by Region, 2010 19
2 Relationship Between Per Capita Siding Demand & Per Capita
Building Construction Expenditures, 2010 21
3 World Siding Pricing, 2000-2020 28
1 World Siding Demand by Region, 2010 39
2 World Siding Demand by Type, 2010 41
3 World Siding Demand by Market, 2000-2020 64
1 World Siding Market Share by Company, 2010 230