Friday, January 7, 2011

The Future of Oral Hygiene: Capitalizing On Emerging Trends and Changing Preferences

The Future of Oral Hygiene: Capitalizing On Emerging Trends and Changing Preferences

Oral hygiene consumers deem value-for-money to be the main consideration when purchasing category products, but many factors impact choice. Brand is generally not as important to oral hygiene consumers as either teeth whitening benefits or overall product efficacy. Yet consumers are clearly quality conscious
Scope
*Detailed insights and analysis documenting consumers’ attitudes towards oral hygiene and the drivers and inhibitors of consumption habits
*Data highlighting the importance consumers place on different oral care product features and the frequency of using these products
*Strategic conclusions combined with actionable recommendations for all industry players looking to fully capitalize on this category
*Covers: France, Germany, Italy, Neths, Spain, Sweden, UK, US, Australia, Japan, S. Korea, China, India, Brazil, Russia, UAE and Saudi Arabia
Highlights
A very high level of basic awareness exists about the significance of maintaining good oral health with 82% of global respondents regarding it as either ‘important’ or ‘very important’. This positive attitude was particularly evident in Brazil
Consumer lifestyles are leading to a plethora of oral health problems. Diets, in particular, are often not conducive to strong teeth given the increasing prevalence of acidic drinks and sugary foods. Gaps in knowledge and understanding are exacerbating the problem, with several falling short in terms of thorough brushing and regular dentist visits
It is apparent that majorities of consumers globally are concerned by differing oral hygiene issues covered in Datamonitor’s research. In particular, the build up of plaque and bad breath were issues of concern; more than half of respondents claimed to be both concerned about these issues AND actively using oral care products to address the issue
Reasons to Purchase
*Consumer understanding: obtain a detailed understanding of consumer attitudes and behaviors towards oral hygiene products by accessing unique data
*Market understanding: identify the key markets and product innovation trends in 17 countries across five geographic territories
*Ideation: find inspiration for innovative oral care formulations and product positioning which cater to the overwhelming consumer emphasis on value
Buy Now  : Market Research

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