Whisk(e)y in the BRIC (Brazil, Russia, India, China) Countries – Market Overview and Forecasts to 2014
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This report covers key aspects of the whisk(e)y market in four emerging / high growth economies: Brazil, Russia, India and China. Data is provided for market value and volume by category, company and brand market shares, distribution channels, and expenditure and consumption per capita for the historic and forecast periods.
Whisk(e)y in the BRIC (Brazil, Russia, India, China) Countries – Market Overview and Forecasts to 2014
Scope
- Contains information on five categories: american whiskey, canadian whiskey,irish whiskey, scotch whisky and other whisk(e)y
- Market and category level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
- Market level company and brand shares as well as distribution share information
- Recent product launches
Highlights
Brazil is home to the second largest whisk(e)y market, led by Scotch whisky.
India leads the whisk(e)y market in terms of volume among the BRIC nations.
China is set to be the most lucrative investment destination for the whisk(e)y market in future.
Reasons to Purchase
- Develop business strategies by understanding the quantitative trends within the whisk(e)y market in high growth / emerging nations
- Identify key players within the whisk(e)y market in Brazil, Russia, India and China to plan lucrative M&A, partnerships and agreements
- Obtain insight into new product launches within the whisk(e)y market in Brazil, Russia, India and China
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