Friday, January 7, 2011

The Future of Haircare: Capitalizing On Emerging Trends and Changing Preferences

The Future of Haircare: Capitalizing On Emerging Trends and Changing Preferences

Consumers are highly aware of the need to look one’s best in a society which is dominated by Visual Culture. Most see haircare as a pivotal part of their beauty regime. Recently the market has become saturated by a plethora of products which allow consumers to fully customize their hair in increasingly effective ways
Scope
*Detailed insights and analysis documenting consumers’ attitudes towards haircare and the drivers and inhibitors of consumption habits
*Data highlighting the importance consumers place on different haircare product features and the frequency of using these products
*Strategic conclusions combined with actionable recommendations for all industry players looking to fully capitalize on this category
*Covers: France, Germany, Italy, Neths, Spain, Sweden, UK, US, Australia, Japan, S. Korea, China, India, Brazil, Russia, UAE and Saudi Arabia
Highlights
Around two thirds of global consumers believe haircare is an important part of their beauty regime. Many consumers are concerned by a broad range of issues associated with haircare, ranging from greasy hair to dandruff, but attitudes are polarized overall
Many consumers perceive their hair as a visual representation of attitudes, values and even heritage. Understanding the subtle nuances in how different demographics treat their hair is key to appealing to consumers on an individual level rather than treating them as one homogenous group
Datamonitor’s research identified the broader ‘hierarchy of purchases influences’ when making haircare purchases. Value-for-money was the standout pre-requisite. Also, consumers are more concerned about buying effective haircare products than branded ones
Reasons to Purchase
*Consumer understanding: obtain a detailed understanding of consumer attitudes and behaviors towards haircare products by accessing unique data
*Market understanding: identify the key markets and product innovation trends in 17 countries across five geographic territories
*Ideation: find inspiration for innovative oral care formulations and product positioning which cater to the overwhelming consumer emphasis on value
Buy Now  : Market Research

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