Friday, February 3, 2012

TrendSights: Tomorrow's Consumer Brand Landscape

Unless linked to a concrete consumer benefit, innovation can lead to costly failure. A new product failure rate in consumer packaged goods of around 80% captures the inherent challenge facing the industry.

The bigger-picture ‘mega-trend compass’ provided by TrendSights helps reduce the problem of understanding consumer behavior to its essential components with an appropriate framework to structure analysis and determine areas of opportunity and threat.

TrendSights distils trends down into actionable insights. Users can then see how trends influence consumer perceptions, expectation, and behavior. These insights can reveal an untapped area that can be used to better connect with consumers. Derived insights can lead to contexts never considered.

Marketplace success is heavily contingent upon delivering what the consumer wants, when the consumer wants it, where and how the consumer wants it. Datamonitor’s new TrendSights research identifies and interprets the eight consumer mega-trends and 40-sub-trends shaping the future consumer and innovation landscape. Trend-based insights enable companies to be better ‘in tune’ with target consumers.

Consumer Brand & Trends Report

Published: January 2012
No. of Pages: 140
: Single User License - US$3450              Corporate User License - US$8625

                                 Request Sample

Features and benefits
  • Identify the key mega-trends, trends, and sub-trends that are shaping the future consumer and innovation landscape.
  • Appreciate the importance that trends play in forming successful new product development and marketing strategies.
  • Understand the effect of counter-trends and trend crossover, and how they represent significant opportunities or threats.
  • Witness on-trend innovation and marketing in the form of best-practice product examples from across the entire FMCG spectrum.
Table of Contents
(Untitled section)
This product has been designed for delivery in a slide pack format (ppt).
Features and Benefits
Key questions answered