Friday, January 7, 2011

UK Workplace Marketing 2010

UK Workplace Marketing 2010

Recent developments in the financial services industry from the economic turmoil has caused consumer behaviors to change with regards to how financial products are sold to them. Attention is now focused to a greater degree on the workplace as a potentially lucrative channel for the distribution of financial service products.
Scope
*Sizes the UK worksite market and identifies the key drivers within the market.
*Comprehensive analyses of the provision of advice in the workplace and its efficiency.
*Identifies opportunities to provide those operating within the market a competitive advantage.
Highlights
Unspectacular stock market performance and economic volatility of the past year has heightened concerns and awareness of effective financial investment. Employees are increasingly looking for reassurance that their benefit selection is prudent, and some consider their employer to be one source of such reassurance.
These changing consumer behaviors coupled with regulatory proposals are an opportunity for providers to ignite the workplace as a trustworthy alternative distribution channel for financial services.
Reasons to Purchase
*Comprehensive analyses of the key growth drivers of worksite marketing and the relative impact each is likely to have.
*Understand challenges to the growth of the market & provide a competitive edge to incumbents & potential market entrants looking to gain an advantage.
*Identifies key steps to success and draws attention to profit maximizing opportunities within the market.
Buy Now  : Market Research

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