Service Station Retailing in Ireland 2010
Based on Datamonitor’s proprietary market data and insight into the leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market in Ireland. In addition to outlining service station site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers’ product offerings and future directions.Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes.Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Ireland.Make informed pitches to potential partners by gaining insights into the major retailers’ networks, market shares, fuel throughputs and future plans.Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes and average prices.In 2009, the total number of service stations in Ireland decreased by 0.4%, equating to 5 sites. The top five players account of 67.6% of the entire Irish service station network, with Topaz accounting for 22.3% of service stations in the market.Total fuel consumption in Ireland fell by 3.0% in 2009 on the year before. This goes against the upward trend seen since 2005. Gasoline sales fell by 5.1% in 2009. In contrast diesel consumption rose by 1.6% in 2009 on the previous year.At the start of 2010, three quarters of service stations in Ireland featured a shop. The top three players; Topaz, Maxol and Esso, account for 64.4% of all service station shops in the country.Who are the top five players in the service station retail market and how many fuel outlets, motorway & unmanned sites, shops & car wash do they have?What is the market share and average fuel throughput per site of the top five players in Ireland?How is the service station network evolving and which players are opening new outlets as well as increasing forecourt shops and car washes?What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?
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