How Britain Shops: Personal Care 2010
Verdict Research: How Britain Shops DIY provides a detailed overview of the shopping habits of consumers. It examines, who shops for DIY & gardening, where they shop, whether they are satisfied with their current store and what stores should do to satisfy customers more.
Scope
- Thorough analysis of how customers shop for food & grocery. Profiles of the following retailers: B&Q, Homebase, Focus, Wickes, Wilkinson.
- How Britain Shops reports include visitor and main user share data, conversion rates, customer loyalty rates and reasons for loyalty/disloyalty.
- Data is segmented regionally and by demographic and socio-economic group. Historic data is provided so trends can be analysed over a five year period.
Highlights
In 2010, DIY shopper numbers has fallen by 1.4 percentage points on 2009. Compared with last year, the most noticeable change is a reduction in DEs undertaking DIY, due to its deferrable nature, and increased participation by ABs, as they carry out home improvement projects themselves rather than hire tradespeople.
Economic uncertainty and falls in discretionary income have made price a much more important, and retailers have responded by focusing on entry level private label brands. Two retailers with the strongest adherence to every day low pricing (EDLP), Wickes and Wilkinson, retain the highest loyalty ratings for price.
Despite its dependence on project-oriented serious DIY enthusiasts, Wickes has achieved a bigger gain in main user share than any other DIY retailer, and is now snapping at Focus’ heels. Although still significantly lower than other specialists, Wickes’ conversion rate has increased for the third year running.
Reasons to Purchase
- How Britain Shops is one of the most comprehensive studies of its kind drawing on a nationwide survey of 6,000 shoppers.
- Use this report to understand what drives the loyalty of your customers and find out where else they are shopping – and why.
- Channel investment for maximum return by knowing which aspects of your retail proposition most need improving in the opinion of your customers.
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Related Reports
- How Britain Shops: DIY 2009
- Where Britain Shops 2010: Department Stores
- Where Britain Shops Supermarkets 2010
- How Britain Shops: Homewares 2010
- How Britain Shops: Personal Care 2010
- How Britain Shops: Food & Grocery 2010
- How Britain Shops: Footwear 2010
- How Britain Shops: Music & Video 2010
- Where Britain Shops 2009: Department Stores
- Where Britain Shops: Supermarkets 2009
