How Britain Shops: Footwear 2010
Verdict Research: How Britain Shops Footwear provides a detailed overview of the shopping habits of consumers. It examines, who shops for footwear, where they shop, whether they are satisfied with their current store and what stores should do to satisfy customers more.
Scope
- A thorough analysis of the way customer shop in the footwear sector, complete with profiles of the following 12 retailers:
- Asda, Brantano, Clarks, JD Sports, JJB, M&S, New Look, Next, Primark, Shoe Zone, Sports Direct, TK Maxx.
- How Britain Shops reports include visitor and main user share data, conversion rates, customer loyalty rates and reasons for loyalty/disloyalty.
- Data is segmented regionally and by demographic and socio-economic group. Historic data are provided and can be analysed over a four year period.
Highlights
Footwear appears to have lost out in the recession, with a declining share of shoppers. As shoppers’ budgets tighten, shoes may be an area where they are holding back. Men are leading the trend, as are 1624s and family age 3544 consumers.
The top three players in the market in terms of visitor share remain the same: Clarks, M&S and Next. After all suffering declining visitor shares in 2009, they have since all recovered. However, the big news in terms of main users is that Shoe Zone has overtaken Next, moving into third place with 4.2%.
Quality has seen a major advance of 4.8 percentage points to 27.9% in the past year, more than the increases seen for price and range, which nonetheless remain the principal motivators of loyalty. Shoppers may be looking at products that provide better value for money because they last longer.
Reasons to Purchase
- How Britain Shops is one of the most comprehensive studies of its kind drawing on a nationwide survey of 6,000 shoppers.
- Use this report to understand what drives the loyalty of your customers and find out where they also shop.
- Channel investment for maximum return by knowing which aspects of your retail proposition most need improving in the opinion of your customers.
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Related Reports
- How Britain Shops Footwear 2009
- Where Britain Shops 2010: Department Stores
- Where Britain Shops Supermarkets 2010
- How Britain Shops: Homewares 2010
- How Britain Shops: DIY 2010
- How Britain Shops: Personal Care 2010
- How Britain Shops: Food & Grocery 2010
- How Britain Shops: Music & Video 2010
- Where Britain Shops 2009: Department Stores
- Where Britain Shops: Supermarkets 2009
