Wednesday, September 14, 2011

ReportsnReports – Omega-3: Global Product Trends and Opportunities


Omega-3: Global Product Trends and Opportunities

Omega-3 fatty acids are some of the most important nutrients to human health. The number of consumers globally who are aware of omega-3 fatty acids and their role in health is high, and the number of people who are specifically consuming omega-3 for health has increased dramatically over the past few years. Consumer demand for omega-3 products will continue to grow briskly over the 2011-2015 period, and will influence the activities of manufacturers and marketers worldwide in supplying omega-3 products across various categories and segments of consumer packaged goods (CPGs), including private label products.

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In Omega-3: Global Product Trends and Opportunities, Packaged Facts analyzes the future of the global omega-3 market, and pinpoints opportunities in a $13 billion industry that is far from reaching its saturation point. The link between “dietary supplements” (the traditional method for boosting omega-3 intake) and consumer diets and grocery store food products is becoming ever stronger. Moreover, consumers increasingly regard the health and beauty products they use as extensions of the foods they eat and the nutritional supplements they take. What has emerged, therefore, is a continuum of nutrient-positioned products extending from whole foods (including natural and organic products) and fortified/functional foods through to nutritional supplements and personal care products. In the case of pet owners, this continuum also extends to pet foods (which are inherently functional), treats, supplements, and grooming products—essentially replicating the range of human products available.

         
Moreover, a significant amount of nutrient-based new product development is driven by the concept of “superfoods.” Although the concept of foods with pharmaceutical-grade benefits flies in the face of a strong medical and regulatory community distinction between food and drugs, “superfoods” has emerged as a powerful marketing concept—in part because it builds on age-old conventional wisdom and nutritional adages such as “an apple a day helps keep the doctor away.” Omega-3’s widely accepted status as a “superfood,” in combination with a globally expanding range of nutrient-based new product development across CPG markets, means that the market for omega-3 products will remain lively and opportunity-rich for years to come.
Scope of Report
This report focuses on packaged retail products that are marketed as high in omega-3 fatty acids, whether these products are inherently high in omega-3 or purposefully enhanced or fortified with this nutritional content, and whether the omega-3 content is docosahexaenoic acid (DHA), eicosapentaenoic acid (EPA), or alpha linolenic acid (ALA).
A number of marine and non-marine food sources inherently contain these omega-3 fatty acids, such as fish and fish oil, algal oil, canola oil, soybean oil, flaxseed, and walnuts. Therefore, packaged food products such as fish, breads (particularly those with seeds and nuts), and nut or hemp milks may naturally contain high levels of omega-3. In addition, high omega-3 ingredients are commonly added to a range of packaged products to enhance their omega content.
The geographic scope of this report is global, and the packaged consumer product categories covered are: foods and beverages, which account for the bulk of the market; health and beauty care (HBC) products, primarily consisting of supplements; and pet products, primarily dog or cat food.
Report Methodology
The information contained in this report was obtained from primary and secondary research. Primary research entailed participation in GOED Exchange 2011, the first international conference held by Global Organization for EPA and DHA Omega-3 (GOED Omega-3); Packaged Facts surveys of U.S. consumers; consultations with manufacturers and industry insiders; and an on-site examination of retail products. Secondary research included extensive Internet canvassing and research- and data-gathering from relevant consumer business and trade publications; company information including annual reports, press releases, and conference calls; company profiles in trade and consumer publications; government reports; and other food and nutrition market reports by Packaged Facts. Sales estimates are based on analysis of data from the above sources.
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ReportsnReports – The Latino Household Products Shopper


ReportsnReports – The Latino Household Products Shopper

With a population of 51 million that accounted for more than half of the growth of the American population in the past decade, Latinos continue to expand their influence in the American consumer market. Packaged Facts The Latino Household Products Shopper shows how Latinos have an especially significant impact on the market for household products. Latino households spend more than any other population segment on laundry and household cleaning supplies. In the past decade their spending on these products grew at a rate that was nearly three times faster than that of other households. On average, Latino households are 40% larger than other households, and they are much more likely to use high volumes of a broad range of household products.


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Experian Simmons National Consumer Study (NCS) data analyzed in The Latino Household Products Shopper demonstrate that Latino shoppers are a prime audience for marketers of household products. For example, they are less likely to select store brands and more likely to buy national brands for most categories of household products. Yet, Latino shoppers are highly discriminating in their purchasing decisions. The data also reveal that some national brands resonate exceptionally well while others underperform in Latino households.
The report opens with a presentation of topline findings, including an overview of which national household products brands perform best in Latino households. The next chapter analyzes current spending by Latino households on household products and projects total spending by Latinos on household products through 2016. The report continues with individual chapters on usage in Latino households of floor cleaning products, general household cleaning products, kitchen and bathroom cleaning products, laundry and dishwashing products, kitchen products and paper products. Each chapter analyzes the volume and type of products used by Latino households and assesses the comparative success of major national brands among Latino shoppers.

                      
The Latino Household Products Shopper analyzes the usage within Latino households of 32 household products tracked by Experian Simmons NCS. These include floor cleaning products (disposable wipes, rug cleaners/shampoos, carpet deodorizers/fresheners and floor wax or polish); general household cleaning products (household cleaners, window/glass cleaners and air freshener sprays/room deodorants as well as light bulbs); kitchen and bathroom cleaning products (abrasive cleaners, scouring pads/sponges, drain cleaners, oven cleaners, metal polishers/cleaners and toilet cleaners); laundry and dishwashing products (boosters/pre-soaks/pre-cleaners, laundry soaps/detergents, fabric softeners, bleach, spray starch, automatic dishwasher detergent and dishwashing liquid); kitchen products (aluminum foil, plastic wrap, plastic freezer/sandwich bags, disposable food containers and plastic garbage bags/trash liners); and paper products (picnic products—including disposable cups and plates and charcoal—paper napkins, paper towels, facial tissues and toilet paper).
The principal source of primary research data used in the report is the Fall 2010 Experian Simmons NCS, which was fielded between October 2009 and December 2010. The report also includes data from Packaged Facts March 2011 Food Shopper Insights (FSI) Survey, an online survey of 2,000 U.S. adults who had shopped for groceries within 24 hours of being surveyed. U.S. Government sources include the 2010 Census and 2009 American Community Survey of the Census Bureau and data from the Consumer Expenditure Survey of the Bureau of Labor Statistics (BLS).
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Tuesday, September 13, 2011

ReportsnReports - Convenience Store Foodservice Trends in the U.S.


ReportsnReports - Convenience Store Foodservice Trends in the U.S.

                        

Packaged Facts’ Convenience Store Foodservice Trends in the U.S. estimates that convenience store foodservice sales grew 5.6% in 2010, and we forecast sales to rise by 5.8% in 2011 and 5.3% in 2012, on the heels of aggressive foodservice platform build outs and increased convenience store foodservice patronage. In the process, foodservice is transforming the convenience store user experience, forcing players to improve their platforms or get left behind.
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Convenience Store Foodservice Trends in the U.S. helps industry participants understand and leverage key trends shaping category growth, including:
  • Analysis of convenience store users’ intended and actual purchases (by product category), to help participants develop trip consolidation strategies that increase guest traffic and leverage sales of other merchandise.
  • Analysis of intended and actual foodservice purchases, to help participants leverage foodservice platforms as part of their trip consolidation strategies.
  • Convenience store foodservice sales growth trends, by foodservice category (prepared foods, hot dispensed beverages, cold dispensed beverages, and frozen beverages), to help foodservice suppliers and operators develop menu items on trend.
  • Prepared foods retail segment cross-usage analysis, to assess the degree of prepared foods competition among conveniences stores, grocery store/supermarket and fast food/QSR players and help position opportunity.
  • Guest traffic analysis for the foodservice industry by segment; convenience stores, and convenience store foodservice, to identify opportunity among key demographic groups.
  • Quick Bite” food health attribute analysis, to develop on-the-go meal solutions and snacks in accordance with consumer health preferences.
  • Convenience store foodservice purchase considerations, to develop and position menu items and craft marketing messages in accordance with consumer purchase rationales.
  • Competitive foodservice analysis of five leading convenience store foodservice programs, to learn how these leading players are developing and adapting their foodservice platforms. Foodservice strategies, foodservice sales growth, menu analysis, and consumer usage demographics are included.

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ReportsnReports – China Wind Turbine Casting Industry ( 2011 Deep Research Report )


       
2011 Deep Research Report on China Wind Turbine Casting Industry was published by QYResearch Wind Energy Research Center on Sep 2011. It was a professional and depth research report on China Wind Turbine Casting Industry. Firstly the report describes the background knowledge of Wind Turbine Casting, including Wind Turbine Casting Concepts Classification production process and design; then statistics 17 Wind Turbine Casting Manufacturers Wind Turbine Casting product (750KW 850KW 1.0MW 1.25MW 1.5MW 1.65MW 2.0MW 2.5MW 3.0MW 5.0MW etc.) Capacity production cost price production value profit margins and other relevant data, statistics these enterprises Wind Turbine Casting products, customers, raw materials, company background information, then summary statistics and analysis the relevant data on these enterprises.
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We got China Wind Turbine Casting companies production market share, various models (750KW 850KW 1.0MW 1.25MW 1.5MW 1.65MW 2.0MW 2.5MW 3.0MW 5.0MW etc.) production market share, China Wind Turbine Casting demand supply and shortage, China Wind Turbine Casting 2009 -2015 production price cost profit production value profit margins, etc. At the same time, we analyzed and discussed supply and demand changes in Wind Turbine Casting market and business development strategies, conduct a comprehensive analysis on China Wind Turbine Casting industry trends. Finally, the report also introduced 20000 tons/year Wind Turbine Casting project Feasibility analysis and related research conclusions. In a word, It was a depth research report on China Wind Turbine Casting industry. And thanks to the support and assistance from Wind Turbine Casting industry chain related experts and enterprises during QYResearch Wind Energy Team survey and interview.
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ReportsnReports - Energy Efficiency Opportunities in the B2B Sector – Europe


ReportsnReports - Energy Efficiency Opportunities in the B2B Sector – Europe
Legislative pressure and increasing environmental concern among both consumers and businesses are prompting utility providers to generate more electricity from renewable sources. Utilities and ESCOs are looking to harness the opportunities represented by environmentally conscious customers.

                      
Features and benefits
  • A country-by-country analysis of businesses from six European countries with regards to their attitude and behavior toward energy efficiency measures.
  • Intelligence on energy efficiency activities that European businesses plan to adopt over the next three to five years.
  • A sound understanding of the challenges and drivers for the adoption of energy efficiency measures among European businesses.
  • Benchmarking of the six European countries against each other as well as Australia and the US.
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Highlights

European businesses display high levels of awareness of energy efficiency. This awareness, however, does not necessarily result in businesses adopting energy efficiency measures, as this depends on businesses' awareness of any benefits and costs associated, as well as on the legal environment in which they operate.
The common drivers for businesses to install energy efficiency measures are cost (of energy), environmental concerns, and regulatory compliance. Similarly, the main market changes that would encourage businesses to take up energy efficiency measures are a direct reduction in the cost of such measures, or a significant increase in energy costs.
Datamonitor expects increasing uptake of energy efficiency offerings from 2013 onwards, when the tougher, third phase of the EU Emissions Trading Scheme comes into force. Additionally, the EU Energy Efficiency Directive, which is currently under review, will provide further momentum for energy efficiency providers from 2013 onwards.

Your key questions answered
  • Identify target business segments based on their behavior towards energy efficiency targets and adoption of energy efficiency measures.
  • Develop marketing strategies targeted at key decision-makers for energy procurement using an appropriate information channel.
  • Determine market attractiveness based on the legislative environment and behavior of businesses in the country compared to other parts of the world.
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ReportsnReports - Global Smartphone Security Market by Operating Systems, Ownership & Features (2011 – 2016)


Global Smartphone Security Market by Operating Systems, Ownership & Features (2011 – 2016)

The advancements in technology have made available a variety of features that were earlier accessible through personal computers to be easily accessed through mobile phones; for instance, web browsing, emailing, and others. Popularity of applications such as Facebook, Twitter, and others has increased the usage of mobile phones in order to update the status messages instantly on the move.

                    

As the usage of smartphone is increasing; their vulnerability to viruses, spams and malwares floating on the web is also on the rise. Smartphones are also required to be made safe and secure as we do for personal computers. This has necessitated and boosted the growth of smartphone security market. Though PC viruses have been in existence for over 25 years, mobile viruses’ have very recently started to enter in the market from about 2004 onwards.
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MarketsandMarkets expects the global smartphone security market to grow from 387.15 million in 2010 to $2964.89 million by 2016 at a CAGR of 43.97% from 2011 to 2016. Key issue in the industry today is battery overdrain and mobile handset and security software incompatibility.

The overall smartphone security market is segmented on the basis of mobile operating systems, ownership, and features. Mobile operating systems consist of following operating systems: Symbian, Android, Windows Mobile, Blackberry, iOS, and Other OS. The market by ownership is segmented into individual and business segment. The market by features is segmented into anti-virus, anti-theft, anti-phishing, encryption, anti-spam, and others. Others include anti-malware, privacy audit, and parental control.

The global smartphone security market is segmented into four geographies: North America, Europe, Asia Pacific and Japan, and ROW (Rest of the world). Europe forms the largest segment with about 32% of the overall market, followed by North America whereas; APJ is the fastest growing region with a CAGR of 48.58%.

Scope of the report

The report provides extensive analysis of “global smartphone security market segmented on the basis of mobile operating systems, ownership, and features including current market trends, industry drivers, and challenges for better understanding of the market. This report covers the strategies followed by “global smartphone security” players.

Market overview

This section discusses the market definition of “global smartphone security market”. It also discusses the way market is segmented and the methodology and assumptions considered for forecasting the revenue. The winning imperatives, along with the burning issues in the market are covered as well. Drivers, restraints, and opportunities for “global smartphone security market" has also been covered in this section.

Market segmentation

This research report categorizes the global smartphone security market for forecasting the revenue and analyzing the trends in each of the following submarkets:

On the basis of operating systems
  • Symbian
  • Blackberry
  • Android
  • Windows
  • iPhone OS
  • Others (Bada, Palm, Linux, and Java OS)
On the basis of type of users
  • Individual
  • Business
On the basis of security features
  • Anti-virus
  • Anti-theft
  • Data encryption
  • Others (Anti-malware, anti-spyware, anti-spam, privacy audit, and parental control)
On the basis of geography
  • North America
  • Europe
  • Asia-Pacific & Japan (APJ)
  • ROW (Rest of the World)
  • Geographic analysis
This section provides a brief overview of all the geographies pertaining to global smartphone security market segmented on the basis of mobile operating systems, ownership, and features, it covers the trends prevailing in each geography and the factors which are impacting the overall market in that particular geography.

Company profiles
This section provides the company profiles of major companies participating in the “global smartphone security market by operating system ownership & features”. Company profiles include a brief overview of the company, primary business, financial overview, strategies followed by developments.

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Monday, September 12, 2011

ReportsnReports - Global Clinical Trials Market (2007 - 2010)


Global Clinical Trials Market (2007 - 2010) 


                 

Clinical trials market now witnesses a paradigm shift. Naïve heterogeneous patient populations in the developing nations are opening up new avenues for the clinical trials market. Developing countries also offer faster means; which is triggering major pharmaceutical companies to direct their investment in these regions. Apart from this, stringent regulations and tight R&D budgets in the pharma-biotech industry are also forcing companies to move to east. This scenario has further boosted the alliances between the pharma-biotech companies and the clinical research organizations, with the latter accounting for major chunk of the trials conducted.
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Today, emerging countries account for the largest share of the phase II/III (prime stages) clinical trials conducted globally with major focus on oncology, Alzheimer’s, metabolic, and cardiovascular diseases. Support from the respective government bodies is one of the major factors affecting the Clinical trials market. Clinical trials sponsored by the industry have a much higher share in the market as compared to government organizations.

North America includes the U.S. and Canada; together both the countries have reported to have the largest number of clinical trials conducted globally. In the European region, Germany heads the largest number of clinical trials, the country was reported to have conducted 734 trials for 2010 in Western Europe while Poland accounted for the largest number of clinical trials in Eastern Europe with total number of 263 clinical trials for 2010.

Asia is one of the fastest growing markets for global clinical trials. The countries taking lead in this market are India, China, South Korea, and Singapore. The major reasons for this market to have high potential are its huge and diverse population with diseases that are present in both - the developed and under developed countries. Hence, different types of trials can be conducted in one region. Due to large population, it helps in faster recruitment of the patients, and retention of the participants in the trials on the higher side; thereby helping the companies to conduct the trials on the timely basis.

The financial targets and global competition are forcing the pharmaceutical players to look out for various options to introduce novel therapies in the market. At the same time, emerging shortage of clinical resources such as lack of naïve disease population, well trained labor, and sound medical infrastructure are delaying the process to initiate trials. Hence, all these companies are considering Latin America as an alternative option for conducting clinical trials.

The key players (Clinical Research Organizations) in the market include Chiltern, Omnicare, PPD, Parexel, Kendle, and Quintles.

The global clinical trials conducted in 2008 were reported to be 10,326 and were highest from 2007 to 2010. Oncology trials were the most widely conducted clinical trials accounting for 28.47% of all the trials conducted for the year 2008. Asia reported to a steady growth as compared to the other regions; which showed decline in the total number of clinical trials in the year 2010.

Scope of the report
Global clinical trials market research report categorizes by phases, by the study design, by the disease indications and with analysis of the geographic trends of conducting the clinical trials.

Clinical trials market by phases:
  • Phase I
  • Phase II
  • Phase III
Clinical trials market by study design
  • Interventional trials
  • Observational trials
  • Expanded Access trials.
Clinical trials market by indications
  • Autoimmune
  • Blood disorders
  • Cancer
  • Circulatory
  • CNS
  • Congenital
  • CVS
  • Dermatology
  • Ear
  • Gastrointestinal
  • Genitourinary
  • Infections
  • Mental disorders
  • Metabolic
  • Musculoskeletal
  • Nose
  • Ophthalmology
  • Others
Clinical trials on basis of geography:
  • North America
  • South America
  • Asia
  • Europe
Each section of the report provides market tables for covering the number of clinical trials conducted between 2007 and 2010.

In addition, the report also provides 19 company profiles of the CROs covering the services and geographic presence.
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ReportsnReports – Global Building Automation & Control Systems Market by Products, Applications & Technologies (2011 – 2016)


Global Building Automation & Control Systems Market by Products, Applications & Technologies (2011 – 2016)

Starting off with pneumatic phase, the building automation and control systems market has reached in the world of standards, protocols and data distribution systems which allows the building automation systems such as security systems, lighting systems and others to interact and integrate with each others. The building automation and control systems which started with wired technology has now entered the era of wireless technology with coming up of technologies such as Zigbee, Z-wave, EnOcean, and others.
                   

The market of building automation and control systems is segmented into sub markets such as lighting control, security control, access control, HVAC control, entertainment control, Communication, Standards and Protocols, and outdoor control.
The building automation and controls products have not only increased the living standards and have led for more convenient life but have also saved power through devices such as dimming systems and sensors. Among all the products, security control has dominated the building automation and control market due to increasing concerns to enhance the security. Building automation & control systems can save up-to 80% of the power.
The demand for energy efficient solutions, enhanced security via building automation & control systems, venture capital funding and more convenient than existing systems are driving of this industry. The requirement of “energy efficient solutions” at the global level is expected to impact the market for building automation & control systems remarkably. High cost is expected to remain the matter of concern of the market growth. Opportunities such as assistance of power line communication can drive the future market.
The building automation and control systems market is estimated to generate $41,234.621 million in 2011 and is expected to generate $ 82,137.06 million in 2016 at an estimated CAGR of 14.8% from 2011 to 2016.

Scope of the report
Global building automation and control systems market research report categorizes on the basis of different products, building applications, and geographical analysis; forecasting revenues and analyzing trends in the global building automation and control systems market.
On the basis of product:
  • General lighting controls: relay systems, central power systems, timer switches, controllable breaker, sensors, manual wall switches, dimming systems, and accessories
  • Security controls: intrusion detection, surveillance system, motion sensors, touch screens, and keypads
  • Access controls: access controls system, door contacts, motion sensors, touch screens, and keypads.
  • HVAC controls: thermostats, zone and climate controls, temperature sensors, humidity sensors, and keypads
  • Entertainment controls: audio and volume control, multi-media room controls, building theaters systems, touch screens, and keypads
  • Outdoor controls: standalone and network controls for area & site, landscape, parking garages
  • Communication protocols, standards, and data distributions: Protocols, building management systems, and wireless technologies
  • Protocols and standards: NEMA digital lighting controls open protocol, LonWorks, KNX, ethernet, black box
  • Building management systems: BACnet, EIB, and Modbus
  • Wireless technologies: Zigbee, EnOcean, RFID, Bluetooth, Z-wave, Wi-Fi, Synapse
  • Management and metering: smart grid application software, energy management and distribution management systems
On the basis of application:
  • Industrial building (Manufacturing)
  • Commercial: Office, lodging, healthcare building, automotive, retail buildings, warehouse, non manufacturing
  • Institutional: educational building, healthcare building, religious building, amusement, government buildings, and public recreation
  • Infrastructure: highways, streets, bridges, sewer construction, water supply, power, transportation, communications, conservation & development
  • Other: Open-air stadiums, parks, and playgrounds
  • On the basis of geography:
North America, South America, Central America and Caribbean, Europe, Asia, Middle East, Africa, and Oceania.
Each section will provide market data, market drivers, trends and opportunities, key players, and competitive outlook. This report will also provide market tables for covering the sub-segments and micro-markets. In addition, the report also provides more than 20 company profiles covering all the sub-segments.
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Sunday, September 11, 2011

ReportsnReports - UK Private Medical Insurance 2011


ReportsnReports - UK Private Medical Insurance 2011

This report gives a comprehensive analysis of the UK private medical insurance sector. An exclusive survey provides insight into customer trends and attitudes towards private medical insurance. For the first time this year the report also highlights how consumers are using online channels for research and how many look to blogs for recommendations.

                   
Features and benefits
  • Detailed consumer research into individual trends, attitudes and buying behaviour.
  • Data on the market share of the top groups as well as an analysis of the market spend of the top brands.
  • Forecasts for the market size and subscriber numbers split by individual and group business.
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Highligts
Industry experts interviewed by Datamonitor expect the NHS reforms to impact upon the current service. Funding changes and restructuring are expected to affect the quality and availability of care provided by the NHS. In particular, waiting lists are expected to increase as less urgent treatments are given lesser priority.
When choosing their insurer, PMI customers look for a well-known insurance brand that has an untarnished reputation. The results of Datamonitor's Customer Insight Survey highlight that 57% of customers look for a well-known brand, which is more important than a personal recommendation.
Your key questions answered
  • What is the size of the private medical insurance market in the UK?
  • Who is the leading insurer?
  • Are PMI customers using social media or blogs to research PMI insurers?
Table Of Contents
Executive Summary
The group private medical insurance market is recovering, while the individual market continues to decline
The individual market declined in 2010
The group market increased in 2010
Impact of the NHS changes
The changes may lead to new PMI opportunities
Consumers choose a strong brand and conduct research online
A well-known brand and an untarnished reputation are vital
Individuals are researching online
Takeovers reshape the market
PruHealth moves up to fourth position
Simplyhealth moves up to fifth position
Total PMI GEP will continue to grow throughout the forecast period
The PMI market is expected to grow in 2012
OVERVIEW
Catalyst
Summary
MARKET CONTEXT
Another tough year for PMI
Consumer income is being squeezed
The group PMI market is recovering while the individual market continues to decline
The individual market declined in 2010
The group market increased in 2010
The UK PMI market grew by 4.9% in 2010
Individual and group subscribers are falling
Individual and group PMI subscribers shrunk by 1.1% in 2010
The total number of individuals covered has reduced
Insurers pushed through premium increases in 2010
The increase in rates was higher than the rate of claims inflation
The increase in rates came from the group sector rather than the individual sector
Insurers are looking for ways to control medical costs
Managing suppliers better
Introducing low cost products
Controlling the cost of cancer treatments
PMI insurers are trying to minimize customer churn
The traditional sector remains stable
Individuals leaving corporate schemes are being targeted
Impact of the NHS changes
The NHS is to be restructured
The changes may lead to new PMI opportunities
Out of pocket spending highlights opportunities for PMI
£14.3bn was spent on health products and services in 2010
CUSTOMER FOCUS
Introduction
Penetration in 2010 was down on the previous year
Penetration has declined, with only 14% of the adult population owning a PMI policy
PMI appeals to all age groups
High earners are the core market for PMI providers
PMI penetration is highest among customers in the A and B socioeconomic bands
25–35 year olds account for the majority of group PMI business
Consumers choose a strong brand and conduct research online
A well-known brand and an untarnished reputation are vital
MARKETING AND DISTRIBUTION
Introduction
Axa and Bupa were the big spenders on advertising in 2010
Axa increased its advertising spend, while Bupa reduced its expenditure
Most providers are using one of two clear media strategies
Most PMI policies are arranged through employers or sold direct
47.1% of PMI policies are arranged via an employer
Arranging cover through an employer is important for all age groups
The online channel is growing in importance
Aggregators are increasing their presence in the PMI market
Individuals are increasingly researching online
Brokers are demanding better online services from insurers
Brokers face increased competition
Companies are choosing multiple brokers
Brokers are pushing for higher commission rates
Private medical insurance is attracting new brokers
Clear Insurance Management has launched a new healthcare arm
Brokers to increase their standards
Harder exams for healthcare brokers
COMPETITOR DYNAMICS
Introduction
Takeovers have reshaped the market
Consolidation reduces choice
PruHealth moves up to fourth position
Simplyhealth moves into fifth position
The top three still dominate the market
Bupa remains in first place
Strong growth from Aviva in 2010
Insurers are looking to strengthen their operations and propositions
Axa PPP has extended its online presence with its latest acquisition
Bupa has closed its self-employed sales force
Aviva has taken a minority stake in rehabilitation firm HCML
Healthcare products on intermediary portal
New products are being developed
PruHealth has overhauled its product offering
Axa has introduced a new lower cost "six week option"
Exeter Family Friendly has cut premiums and added new underwriting options
New range of cover for treatment abroad
Freedom Healthnet has launched a comprehensive health insurance policy
FUTURE DECODED
Introduction
Growth in the PMI market will depend on the health of the economy
The neutral scenario assumes a very slow but steady recovery in the UK economy
The base scenario assumes an increased take up of low cost products
Changes to the NHS may affect demand for PMI during the forecast period
The NHS scenario assumes that PMI will be impacted by the reforms
Total PMI GEP will continue to grow throughout the forecast period
The PMI market is expected to grow in 2012
Premium rates are expected to increase throughout the forecast period
The group sector is expected to see higher growth than the individual market
Subscriber numbers will increase from 2012 onwards
Subscribers will be attracted to the PMI market after 2011
APPENDIX
Methodology
Datamonitor’s General Insurance Consumer Survey
Datamonitor Customer Insight Survey
Definitions
Earned premium
Gross premium
Net premium
Private medical insurance
Written premium
Further reading
Ask the analyst
Disclaimer
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