Payment Cards in China now available at SandlerResearch

Original Source: Payment Card Market

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Dallas, TX: SandlerResearch announce it will carry Payment Cards in China Market Research Report in its Store.

Payment Cards in China is an invaluable guide to one of world's largest payment card markets. The report provides statistics on market size, competitor market shares and forecasts. It also provides an overview of regulation, competitor activities, issuer strategy and product innovation including developments in contactless, mobile payments, online and prepaid cards.

Features and benefits

• Detailed market data, competitor shares and forecasts are an invaluable guide for any payments player building a business case for activity in China.
• Analysis of the opportunities across different consumer segments allows for specific targeting of the most profitable customer groups.
• In depth insight into contactless, mobile, prepaid and online payments highlight future revenue generation opportunities for all industry stakeholders

Highlights

China is the second biggest economy, comprising 1.3 billion people, or nearly 20% of the world's population. Thus, the overall size of the market, along with the technological resources available within the country, are some of the main factors contributing to the explosive growth of the Chinese economy over the last decade.

With over 200 million credit cards in circulation, credit card issuers in China need to understand the different customer segments that currently make up the market. Overall, two-thirds of credit card customers in China do not revolve a monthly balance. This signifies the importance of pricing strategies for the transactors segment.

Neglecting to adopt contactless technology as part of their strategies for the next few years may cost Chinese credit card issuers dearly. Datamonitor estimates that the addressable market opportunity is $29.2 billion, a significant portion of the Chinese card-based payment market.

Your key questions answered

• Which card segments are showing the fastest growth in Chinese market and why?
• Who are the key players in China and their market share?
• How do consumers react to different card offers and what features may attract new customers?
• Should financial institutions in China include a contactles strategy in their short to medium term strategy?

Browse complete report: Payment Cards in China

TABLE OF CONTENTS

Overview 1

Catalyst 1

Summary 1

Executive Summary 2

Sizing and forecasting the payment card market in China 2

Competitor and product developments in China 3

Online, Contactless, Prepaid and Mobile Payments 3

Sizing and Forecasting the Payment Card Market in China 11

Overview 11

Key macroeconomic and consumer data 12

Sizing the payment card market in China 18

Market structure and key issues 44

Forecasting the payment card market in China 45

Credit Card Customer Segmentations 49

Competitor and Product Developments in China 54

Overview 54

Profiles of the key players in China 54

Card issuer market shares and performance 57

Product design and issuer strategy in China 60

Card scheme market shares and developments 65

Online, Contactless, Prepaid and Mobile Payments 71

Overview 71

Local non-card payment services hold a large share of the online payment market in China 72

Mobile NFC payments are set to overtake contactless cards 78

Mobile payments could be used to target unbanked consumers 82

Banks should see prepaid cards as a platform to target niche consumer segments 84

Appendix 87

Supplementary data 87

Definitions 91

Methodology 93

Forecasting methodology 94

Further reading 95

Ask the analyst 96

Datamonitor consulting 96

Disclaimer 96

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