The Recession Drives Higher Education to Invest in CRM (Analyst Insight)
After nearly a decade of being ‘on the cusp’ of more industry-wide adoption of CRM, the recent recession has pushed this solution area up the purchasing priority list on most campuses. As a result, vendors willing to make the right adjustments to their strategies and solutions are likely to find higher education an attractive short-term market.
Scope
*Discusses the industry issues driving the uptake of CRM in higher education
*Provides a 5-year forecast for spending on CRM by US colleges and universities
*Recommends how institutions and vendors should approach this growth opportunity to realize the most long-term benefit
Highlights
The recession has prioritized relationship with students
Higher education investment in CRM is set to grow rapidly
Reasons to Purchase
*Understand how market factors are changing uptake of CRM
*Gain insight into what strategies institutions should adopt to leverage CRM effectively
*Obtain a concrete set of recommendations on how vendors should approach the industry.
Buy Now : Market Research
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