Friday, February 4, 2011

Mobile Commerce: Meeting the Demands of Tomorrow's Consumers Today


Mobile Commerce: Meeting the Demands of Tomorrow’s Consumers Today

As customer experience differentiation grows more important in the competitive retail environment, retailers should look at mobile, not only as a sales channel but also as a vital tool for customer interaction in a complete multichannel retail operation.
Scope
*This report takes a high-level look at the market potential for mobile commerce (m-commerce) in retail.
*The report examines the future prospects of m-commerce, and is written predominately for audiences from the retail sector.
Highlights
Mobile is not simply a sales channel, it is about enhancing the multichannel customer experience. Although mobile revenues are growing at a rapid rate, the real potential for mobile lies in creating a seamless customer experience across all retail channels, providing an opportunity to maximize growth across a company’s store and online businesses.
Although mobile has the potential to link all touch points in a multichannel environment, providing a linked and unified customer experience, barriers from to this development exist.
Although the Apple iPhone is the clear first choice of platform when it comes to retailers developing their first application, retailers should involve all potential mobile assets in m-commerce strategies the iPhone is not the only option.
Reasons to Purchase
*This report discusses the potential routes to implementing an m-commerce strategy.
*It provides an assessment of mobile platforms for use in retail m-commerce.
Buy Now : Market Research

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