Tuesday, February 8, 2011

Global Hearing Aids Market 2009-2013


Global Hearing Aids Market 2009-2013

The Hearing Aids market is experiencing significant advancements in technology, resulting in the introduction of innovative, cosmetically appealing, highly efficient hearing systems. Some of the advancements in Hearing Aids products include battery longevity, improved design offering to enable ease of use, advanced digital signal processing, etc. Further, digital hearing aids (with highly advanced signal processing) and customized hearing aids (with wireless technology that enable total communication) have also been introduced.The manufacturers are focusing on small sized, cosmetically appealing hearing aids to attract younger customers. Besides, hearing devices these days are being converged with consumer electronics, such as ipods, FMs etc.
The economic downturn has had an impact on the Hearing Aids market (especially in the US). Also, issues related to reimbursement continue to challenge the future prospects of this market. However, this market is expected to grow with an increasing number of youngsters opting for hearing aids; also, growth in the aging population (as people grow older, they tend to lose their auditory capability). Further, the low penetration of hearing aids in the Asian countries offer potential opportunities for this market. The increased demand for quality healthcare and the rising incomes in the emerging economies (such as China, India, Brazil, Russia, and Taiwan) offer new and potential opportunities to the hearing aid manufacturers.
This report by Technavio Insights highlights scope of the Global Hearing Aids market over the period 2009-2013, along with trends, drivers, growth inhibitors and a few major vendors in the market.
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